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About this Salesforce Certified AI Associate study guide

This page is your Salesforce Certified AI Associate study guide. The certification validates skills that employers look for in Salesforce roles—whether you're an administrator, consultant, developer, or architect. It is designed for beginners and those new to Salesforce who want to prove their knowledge with an industry-recognized credential.

Here you'll find section-wise exam weightage so you know exactly which topics carry the most questions, exam tips and prerequisites, a focused study plan, and sample practice questions with detailed explanations. All content on this page is original and unique—written specifically for this certification to help with both your preparation and search engine indexing. Use this page to align your study with the official outline and to gauge when you're ready to sit the exam. Many candidates use section weightage to prioritize high-value topics and practice questions to build exam-day confidence.

Passing this certification can support career progression, higher earning potential, and recognition in the Salesforce ecosystem. Salesforce exams are updated periodically, so we keep our materials aligned with current objectives.

Last reviewed: January 2025. Salesforce exam outlines may change; always check the official exam guide on Trailhead before booking.

Release compatible: Winter '26 — Study materials and objectives are aligned with the Winter '26 release (compared to Summer '25).

What's new in Winter '26:

  • Agentforce and AI: New Agentforce for Service (IT Service), Agentic Commerce, and Agentforce Grid for low-code AI workflows—expect more AI-related objectives on Admin and Consultant exams.
  • Data Cloud: Clean Rooms for privacy-safe data collaboration and zero-copy analytics; Data Cloud objectives may include new collaboration and governance topics.
  • Automation & Platform: Enhanced automation capabilities and platform updates; Flow, Process Builder, and integration topics remain core—check the official outline for weightage changes.
  • Tableau & Analytics: Tableau Next Concierge in Slack and conversational analytics; Tableau certs may reference new Slack and natural-language features.
  • Security & Access: Continued focus on identity, access management, and secure data handling; relevant for Administrator and Architect tracks.
AI Associate

Salesforce Certified AI Associate Study Guide

The Salesforce AI Associate credential is designed for individuals who may have knowledge of AI, whether beginners or more experienced. It validates foundational skills in ethical and responsible handling of data as they apply to AI in CRM.

40
Questions
~65%
Passing Score
75 min
Duration
$75
Exam Fee

Exam Weightage by Section

AI Concepts and Salesforce AI35%
Einstein Capabilities35%
Responsible AI30%

Exam Topics

AI FundamentalsEthics & ResponsibilityData in AIEinsteinCRM & AIGovernanceTrustBest Practices

Exam Tips

  • 1AI Concepts and Einstein Capabilities are 70%—know what each Einstein product does.
  • 2Understand Responsible AI: bias, transparency, and ethical use.
  • 3Know where Einstein appears in Sales, Service, and Marketing Cloud.
  • 4Review Trailhead AI modules and the official exam guide.

Prerequisites

  • Platform or CRM basics
  • Interest in AI features

Focus Areas

  • AI Concepts and Salesforce AI
  • Einstein Capabilities
  • Responsible AI

Study Strategy

Complete the Einstein and Responsible AI Trailhead trails. Focus on product names, use cases, and when to recommend which feature. No coding.

Sample Practice Questions

Test your knowledge with these sample questions.

Question 1

Who is the AI Associate credential designed for?

Question 2

What does the AI Associate certification validate?

Question 3

Which principle is important when applying AI in CRM?

Question 4

What role does data play in AI on the Salesforce platform?

Question 5

Which Salesforce product often incorporates AI capabilities?

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Frequently Asked Questions

What is covered on the Salesforce Certified AI Associate exam?
This page shows the section-wise exam weightage so you know exactly which topics carry the most weight. Use the exam topics and practice questions above to align your study with the official outline.
Do I need technical experience for the AI Associate certification?
No, the AI Associate certification is designed for business users and doesn't require technical or programming experience. It focuses on understanding AI concepts, Einstein capabilities, and responsible AI practices.
What Salesforce products are covered in the AI Associate exam?
The exam covers Einstein capabilities across Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud. You should understand what each Einstein product does, when to use it, and responsible AI principles.
How do I prepare for the Salesforce Certified AI Associate certification?
Use the exam tips, prerequisites, and study strategy on this page. Focus first on the highest-weighted sections, then take the sample practice questions. Schedule the exam when you consistently score well on practice tests.
Where can I find the official exam outline for Salesforce Certified AI Associate?
Salesforce publishes exam guides and outlines on Trailhead (trailhead.salesforce.com). This page's section weightage and topics are aligned with those outlines to help you prepare.