About this Salesforce Certified Marketing Cloud Email Specialist study guide
This page is your Salesforce Certified Marketing Cloud Email Specialist—formerly Salesforce Certified Email Specialist study guide. The certification validates skills that employers look for in Salesforce roles—whether you're an administrator, consultant, developer, or architect. It is designed for marketers and marketing professionals who want to prove their knowledge with an industry-recognized credential.
Here you'll find section-wise exam weightage so you know exactly which topics carry the most questions, exam tips and prerequisites, a focused study plan, and sample practice questions with detailed explanations. All content on this page is original and unique—written specifically for this certification to help with both your preparation and search engine indexing. Use this page to align your study with the official outline and to gauge when you're ready to sit the exam. Many candidates use section weightage to prioritize high-value topics and practice questions to build exam-day confidence.
Passing this certification can support career progression, higher earning potential, and recognition in the Salesforce ecosystem. Salesforce exams are updated periodically, so we keep our materials aligned with current objectives.
Last reviewed: January 2025. Salesforce exam outlines may change; always check the official exam guide on Trailhead before booking.
Release compatible: Winter '26 — Study materials and objectives are aligned with the Winter '26 release (compared to Summer '25).
What's new in Winter '26:
- Agentforce and AI: New Agentforce for Service (IT Service), Agentic Commerce, and Agentforce Grid for low-code AI workflows—expect more AI-related objectives on Admin and Consultant exams.
- Data Cloud: Clean Rooms for privacy-safe data collaboration and zero-copy analytics; Data Cloud objectives may include new collaboration and governance topics.
- Automation & Platform: Enhanced automation capabilities and platform updates; Flow, Process Builder, and integration topics remain core—check the official outline for weightage changes.
- Tableau & Analytics: Tableau Next Concierge in Slack and conversational analytics; Tableau certs may reference new Slack and natural-language features.
- Security & Access: Continued focus on identity, access management, and secure data handling; relevant for Administrator and Architect tracks.
Salesforce Certified Marketing Cloud Email Specialist Study Guide
The Marketing Cloud Email Specialist certification validates your skills in email marketing, including content creation, data management, and email deliverability.
Exam Weightage by Section
Exam Topics
Exam Tips
- 1Email Content and Send Management are 45%—AMPscript, content blocks, send time optimization.
- 2Know Data Extensions, Sendable Data Extensions, and list vs data extension use cases.
- 3Tracking: opens, clicks, unsubscribes, and how to configure in Email Studio.
- 4Review Journey Builder and Automation Studio for automated sends.
Prerequisites
- •Marketing Cloud access
- •Email marketing basics
Focus Areas
- •Subscriber and List Management
- •Email Content (AMPscript)
- •Send Management
- •Tracking and Analytics
Study Strategy
Use a Marketing Cloud account or sandbox. Build an email with dynamic content, a journey, and a send. Align each activity with the exam outline.
Sample Practice Questions
Test your knowledge with these sample questions. Click on an answer to select it, then check your answer to see if you're correct.
Which content type allows for dynamic, personalized content based on subscriber data?
What is a Data Extension used for in Marketing Cloud?
Which feature should be used to send emails at the optimal time for each subscriber?
What metric measures the percentage of emails that were successfully delivered?
Which list type in Marketing Cloud automatically removes unsubscribed and bounced subscribers?
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Contact Us for Full AccessFrequently Asked Questions
- What is covered on the Salesforce Certified Marketing Cloud Email Specialist exam?
- The Salesforce Certified Marketing Cloud Email Specialist exam—formerly Salesforce Certified Email Specialist— covers section-wise weightage as shown above. Use the exam topics and practice questions on this page to align your study with the official outline.
- What is Marketing Cloud Email Specialist?
- The Email Specialist certification validates skills in Marketing Cloud Email Studio, including email creation, subscriber management, send management, and email analytics.
- Do I need Marketing Cloud Consultant before Email Specialist?
- No, Email Specialist is a standalone certification. However, having Marketing Cloud experience and understanding email marketing best practices is essential.
- How do I prepare for the Salesforce Certified Marketing Cloud Email Specialist certification?
- Use the exam tips, prerequisites, and study strategy on this Salesforce Certified Marketing Cloud Email Specialist study guide—formerly Salesforce Certified Email Specialist— Focus first on the highest-weighted sections, then take the sample practice questions. Schedule the exam when you consistently score well on practice tests.
- Where can I find the official exam outline for Salesforce Certified Marketing Cloud Email Specialist?
- Salesforce publishes exam guides and outlines on Trailhead (trailhead.salesforce.com). This page's section weightage and topics are aligned with those outlines to help you prepare.