About this Salesforce Certified Marketing Cloud Personalization Accredited Professional study guide
This page is your Salesforce Certified Marketing Cloud Personalization Accredited Professional study guide. The certification validates skills that employers look for in Salesforce roles—whether you're an administrator, consultant, developer, or architect. It is designed for partners and accredited professionals who want to prove their knowledge with an industry-recognized credential.
Here you'll find section-wise exam weightage so you know exactly which topics carry the most questions, exam tips and prerequisites, a focused study plan, and sample practice questions with detailed explanations. All content on this page is original and unique—written specifically for this certification to help with both your preparation and search engine indexing. Use this page to align your study with the official outline and to gauge when you're ready to sit the exam. Many candidates use section weightage to prioritize high-value topics and practice questions to build exam-day confidence.
Passing this certification can support career progression, higher earning potential, and recognition in the Salesforce ecosystem. Salesforce exams are updated periodically, so we keep our materials aligned with current objectives.
Last reviewed: January 2025. Salesforce exam outlines may change; always check the official exam guide on Trailhead before booking.
Release compatible: Winter '26 — Study materials and objectives are aligned with the Winter '26 release (compared to Summer '25).
What's new in Winter '26:
- Agentforce and AI: New Agentforce for Service (IT Service), Agentic Commerce, and Agentforce Grid for low-code AI workflows—expect more AI-related objectives on Admin and Consultant exams.
- Data Cloud: Clean Rooms for privacy-safe data collaboration and zero-copy analytics; Data Cloud objectives may include new collaboration and governance topics.
- Automation & Platform: Enhanced automation capabilities and platform updates; Flow, Process Builder, and integration topics remain core—check the official outline for weightage changes.
- Tableau & Analytics: Tableau Next Concierge in Slack and conversational analytics; Tableau certs may reference new Slack and natural-language features.
- Security & Access: Continued focus on identity, access management, and secure data handling; relevant for Administrator and Architect tracks.
Salesforce Certified Marketing Cloud Personalization Accredited Professional Study Guide
Accredited Marketing Cloud Personalization Professionals have demonstrated skills and knowledge in designing, configuring, building, and implementing Marketing Cloud Personalization.
Exam Weightage by Section
Exam Topics
Exam Tips
- 1Personalization Strategy and Web/Mobile Personalization are 70%—know personalization strategy and implementation.
- 2Understand personalization strategy: audience segmentation, content, and optimization.
- 3Know web and mobile personalization: implementation, testing, and optimization.
- 4Be ready for "how do you configure X?" questions.
Prerequisites
- •Marketing Cloud Personalization experience
- •Marketing Cloud knowledge
Focus Areas
- •Personalization Strategy
- •Web and Mobile Personalization
- •Analytics and Best Practices
Study Strategy
Use Marketing Cloud Personalization. Configure personalization strategies, web and mobile. Align with the exam outline.
Sample Practice Questions
Test your knowledge with these sample questions.
What does Marketing Cloud Personalization AP validate?
What is Marketing Cloud Personalization used for?
What is a key activity for a Marketing Cloud Personalization Professional?
Which role typically pursues Marketing Cloud Personalization AP?
What does personalization often rely on?
Frequently Asked Questions
- What is covered on the Salesforce Certified Marketing Cloud Personalization Accredited Professional exam?
- This page shows the section-wise exam weightage so you know exactly which topics carry the most weight. Use the exam topics and practice questions above to align your study with the official outline.
- What is Marketing Cloud Personalization Accredited Professional?
- Marketing Cloud Personalization AP validates skills in personalization strategy, web and mobile personalization, and creating personalized customer experiences.
- Do I need Marketing Cloud Consultant before Personalization AP?
- Yes, Marketing Cloud Consultant knowledge is recommended. You should have Marketing Cloud Personalization experience and personalization strategy expertise.
- How do I prepare for the Salesforce Certified Marketing Cloud Personalization Accredited Professional certification?
- Use the exam tips, prerequisites, and study strategy on this page. Focus first on the highest-weighted sections, then take the sample practice questions. Schedule the exam when you consistently score well on practice tests.
- Where can I find the official exam outline for Salesforce Certified Marketing Cloud Personalization Accredited Professional?
- Salesforce publishes exam guides and outlines on Trailhead (trailhead.salesforce.com). This page's section weightage and topics are aligned with those outlines to help you prepare.