About this Salesforce Certified Marketing Cloud Engagement Developer study guide
This page is your Salesforce Certified Marketing Cloud Engagement Developer study guide. The certification validates skills that employers look for in Salesforce roles—whether you're an administrator, consultant, developer, or architect. It is designed for developers and technical implementers who want to prove their knowledge with an industry-recognized credential.
Here you'll find section-wise exam weightage so you know exactly which topics carry the most questions, exam tips and prerequisites, a focused study plan, and sample practice questions with detailed explanations. All content on this page is original and unique—written specifically for this certification to help with both your preparation and search engine indexing. Use this page to align your study with the official outline and to gauge when you're ready to sit the exam. Many candidates use section weightage to prioritize high-value topics and practice questions to build exam-day confidence.
Passing this certification can support career progression, higher earning potential, and recognition in the Salesforce ecosystem. Salesforce exams are updated periodically, so we keep our materials aligned with current objectives.
Last reviewed: January 2025. Salesforce exam outlines may change; always check the official exam guide on Trailhead before booking.
Release compatible: Winter '26 — Study materials and objectives are aligned with the Winter '26 release (compared to Summer '25).
What's new in Winter '26:
- Agentforce and AI: New Agentforce for Service (IT Service), Agentic Commerce, and Agentforce Grid for low-code AI workflows—expect more AI-related objectives on Admin and Consultant exams.
- Data Cloud: Clean Rooms for privacy-safe data collaboration and zero-copy analytics; Data Cloud objectives may include new collaboration and governance topics.
- Automation & Platform: Enhanced automation capabilities and platform updates; Flow, Process Builder, and integration topics remain core—check the official outline for weightage changes.
- Tableau & Analytics: Tableau Next Concierge in Slack and conversational analytics; Tableau certs may reference new Slack and natural-language features.
- Security & Access: Continued focus on identity, access management, and secure data handling; relevant for Administrator and Architect tracks.
Salesforce Certified Marketing Cloud Engagement Developer Study Guide
Certified Marketing Cloud Developers have experience developing across the full platform. They create personalized, dynamic messages and landing pages, and are fluent in Marketing Cloud scripting languages.
Exam Weightage by Section
Exam Topics
Exam Tips
- 1Marketing Cloud Development and AMPscript/SSJS are 55%—know Marketing Cloud development.
- 2Understand Marketing Cloud development: AMPscript, SSJS, and APIs.
- 3Know API and integration: REST APIs, SOAP APIs, and external system integration.
- 4Be ready for "how do you develop X?" questions.
Prerequisites
- •Marketing Cloud development experience
- •JavaScript knowledge
Focus Areas
- •Marketing Cloud Development
- •AMPscript and SSJS
- •API and Integration
- •Testing and Deployment
Study Strategy
Develop Marketing Cloud features. Write AMPscript and SSJS, integrate with APIs. Align with the exam outline.
Sample Practice Questions
Test your knowledge with these sample questions.
Which Marketing Cloud scripting language is used for server-side logic in emails and landing pages?
What is Server-Side JavaScript (SSJS) used for in Marketing Cloud?
Which function retrieves a value from a Data Extension row in AMPscript?
What is the purpose of personalization strings in Marketing Cloud emails?
Which Marketing Cloud product is used to build and host landing pages with dynamic content?
Want More Practice Questions?
Get access to our complete question bank with detailed explanations.
Contact Us for Full AccessFrequently Asked Questions
- What is covered on the Salesforce Certified Marketing Cloud Engagement Developer exam?
- This page shows the section-wise exam weightage so you know exactly which topics carry the most weight. Use the exam topics and practice questions above to align your study with the official outline.
- What is Marketing Cloud Engagement Developer?
- Marketing Cloud Engagement Developer focuses on developing Marketing Cloud solutions using AMPscript, SSJS (Server-Side JavaScript), and Marketing Cloud APIs.
- What programming languages do I need for Marketing Cloud Developer?
- You need JavaScript knowledge for SSJS and understanding of AMPscript (Marketing Cloud's scripting language). HTML/CSS knowledge is also helpful for email development.
- How do I prepare for the Salesforce Certified Marketing Cloud Engagement Developer certification?
- Use the exam tips, prerequisites, and study strategy on this page. Focus first on the highest-weighted sections, then take the sample practice questions. Schedule the exam when you consistently score well on practice tests.
- Where can I find the official exam outline for Salesforce Certified Marketing Cloud Engagement Developer?
- Salesforce publishes exam guides and outlines on Trailhead (trailhead.salesforce.com). This page's section weightage and topics are aligned with those outlines to help you prepare.