About this Salesforce Certified Account Engagement (Pardot) Specialist study guide
This page is your Salesforce Certified Account Engagement (Pardot) Specialist—formerly Salesforce Certified Pardot Specialist study guide. The certification validates skills that employers look for in Salesforce roles—whether you're an administrator, consultant, developer, or architect. It is designed for marketers and marketing professionals who want to prove their knowledge with an industry-recognized credential.
Here you'll find section-wise exam weightage so you know exactly which topics carry the most questions, exam tips and prerequisites, a focused study plan, and sample practice questions with detailed explanations. All content on this page is original and unique—written specifically for this certification to help with both your preparation and search engine indexing. Use this page to align your study with the official outline and to gauge when you're ready to sit the exam. Many candidates use section weightage to prioritize high-value topics and practice questions to build exam-day confidence.
Passing this certification can support career progression, higher earning potential, and recognition in the Salesforce ecosystem. Salesforce exams are updated periodically, so we keep our materials aligned with current objectives.
Last reviewed: January 2025. Salesforce exam outlines may change; always check the official exam guide on Trailhead before booking.
Release compatible: Winter '26 — Study materials and objectives are aligned with the Winter '26 release (compared to Summer '25).
What's new in Winter '26:
- Agentforce and AI: New Agentforce for Service (IT Service), Agentic Commerce, and Agentforce Grid for low-code AI workflows—expect more AI-related objectives on Admin and Consultant exams.
- Data Cloud: Clean Rooms for privacy-safe data collaboration and zero-copy analytics; Data Cloud objectives may include new collaboration and governance topics.
- Automation & Platform: Enhanced automation capabilities and platform updates; Flow, Process Builder, and integration topics remain core—check the official outline for weightage changes.
- Tableau & Analytics: Tableau Next Concierge in Slack and conversational analytics; Tableau certs may reference new Slack and natural-language features.
- Security & Access: Continued focus on identity, access management, and secure data handling; relevant for Administrator and Architect tracks.
Salesforce Certified Account Engagement (Pardot) Specialist Study Guide
The Pardot Specialist certification validates your skills in B2B marketing automation, lead nurturing, and marketing analytics.
Exam Weightage by Section
Exam Topics
Exam Tips
- 1Account Engagement Basics and Lead/List Management are 55%—know Pardot setup and lead management.
- 2Understand Account Engagement basics: setup, connector, and user management.
- 3Know lead and list management: lists, segmentation, and lead assignment.
- 4Be ready for "how do you configure X?" questions.
Prerequisites
- •Account Engagement (Pardot) experience
- •Salesforce Administrator
Focus Areas
- •Account Engagement Basics
- •Lead and List Management
- •Email and Automation
- •Reporting
Study Strategy
Use Account Engagement (Pardot). Configure setup, lead management, and automation. Align with the exam outline.
Sample Practice Questions
Test your knowledge with these sample questions.
What is a Prospect in Pardot?
Which feature allows you to automatically score prospects based on their engagement?
What is the difference between Scoring and Grading in Pardot?
Which type of form is hosted on Pardot's servers?
What happens when a prospect reaches a certain score threshold in an Automation Rule?
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Contact Us for Full AccessFrequently Asked Questions
- What is covered on the Salesforce Certified Account Engagement (Pardot) Specialist exam?
- The Salesforce Certified Account Engagement (Pardot) Specialist exam—formerly Salesforce Certified Pardot Specialist— covers section-wise weightage as shown above. Use the exam topics and practice questions on this page to align your study with the official outline.
- What is Account Engagement (Pardot) Specialist?
- Account Engagement Specialist validates skills in Account Engagement basics, lead management, email automation, and reporting. It's a foundational certification for Pardot users.
- Do I need Platform Administrator before Pardot Specialist?
- While not required, Platform Administrator knowledge is helpful. You should have Account Engagement (Pardot) experience and understand B2B marketing automation.
- How do I prepare for the Salesforce Certified Account Engagement (Pardot) Specialist certification?
- Use the exam tips, prerequisites, and study strategy on this Salesforce Certified Account Engagement (Pardot) Specialist study guide—formerly Salesforce Certified Pardot Specialist— Focus first on the highest-weighted sections, then take the sample practice questions. Schedule the exam when you consistently score well on practice tests.
- Where can I find the official exam outline for Salesforce Certified Account Engagement (Pardot) Specialist?
- Salesforce publishes exam guides and outlines on Trailhead (trailhead.salesforce.com). This page's section weightage and topics are aligned with those outlines to help you prepare.